Conceived in 2008, MICEBS is a unique shelter system designed in Australia. Robust, light weight, multi-use, cost effective, simple to carry and construct. Modular Intermodal Containerised Expedient Building System (MICEBS) is the first of its kind in the world, providing a versatile deployable shelter solution for humanitarian and military purposes.

The Task

Founder & CEO of MICEBS Paul Coupe tasked Wings Public Relations with the development of a comprehensive media and communication strategy to attract interest in this unique product from key target audiences.