Wesley Medical Research

In rural and remote communities, access to mental health services is substantially more limited than in metropolitan areas and tragically, rates of suicide and self-harm increase with remoteness. Wesley Medical Research is currently undertaking a three-phased research program, with the generous support of Mitsubishi Development, that aims to enhance access to mental health services and improve mental health outcomes in the Bowen Basin. ISAAC Navicare, a mental health navigation service located in Moranbah, Queensland, will connect Queenslanders living in remote and regional places to existing mental health services and support them in navigating an often complicated health system. A Mental Health Care Navigator has been appointed and will provide much needed help-seeker support while promoting education and awareness of mental health services.

The Task:

Wings Public Relations was appointed to support the launch of ISAAC Navicare in Moranbah, successfully undertaking strategy planning and tactical implementation including development of media alert and media release, liaison with relevant media list, on-site coordination, a video newsreel, short launch event video suitable for various stakeholder websites and still imagery.