OUR SERVICES
Media relations
Newsworthy stories, strong journalist relationships and coordinated media opportunities across radio, television, print and online.
Discuss your brief ↗
RELATIONSHIPS THAT MATTER
The right story.
The right connections.
We work closely with national, regional and specialist media, including News mastheads, major radio stations, regional newspapers and online publications.
Particularly close relationships with Australian Defence Magazine and Asia-Pacific Defence Reporter support our specialist defence work.
WHEN IT CAN HELP
Make your story matter.
You have something meaningful to share and need to connect it with the right public conversation. Media relations helps find the story within the announcement.
SUPPORT CAN INCLUDE
- 01Story development and media pitching
- 02Media releases and interview coordination
- 03Spokesperson preparation
- 04Media monitoring and reporting
FROM THINKING TO ACTION
A thoughtful way forward.
Find the angle
Identify the relevance of the story for a particular audience.
Prepare the story
Develop clear materials and help spokespeople feel ready.
Connect and respond
Approach relevant journalists and support follow-up enquiries.
A GOOD PLACE TO START
Let’s ask the
right questions.
- Why does this story matter now?
- Who can speak about it with authority?
- What evidence, people or images bring it to life?
YOUR NEXT CHAPTER STARTS HERE