Strategic counsel
A trusted advisor on call for CEOs and boards, especially when the stakes are high.
OUR SERVICES
Clear thinking.
Practical impact.
We make complex work easy to understand, then get it published. Media relations, awareness and education campaigns, strategic advice and fundraising for organisations doing complex, important work.
FIND THE RIGHT SUPPORT
Find your focus. Explore the possibilities.
01 / 05
01 / Strategy & marketing
Find your direction.
Practical communication and marketing plans that connect your priorities with the audiences you need to reach.
Explore this service
GOOD THINKING. PRACTICAL ACTION.
Made for your
next move.
A clear direction, considered communication and the right people around your story. Tell us what you need to achieve.
SUPPORT CAN INCLUDE
- 01Communication audits and planning
- 02Audience and stakeholder mapping
- 03Positioning and key messages
- 04Campaign strategy and counsel
SENIOR ADVICE WHEN IT COUNTS
Advisory
Sometimes you need someone who has seen it before. Wings is led by Deanna Nott, who has more than 30 years in defence, government and the media and chairs a government board. She and a small team of senior advisors give honest, practical advice to leaders and boards. Everyone on your job has done it for real.
Strategy workshops
We facilitate focused sessions that take a board or leadership team from many competing priorities to one they agree on.
Reputation and crisis counsel
Plans, people and messages ready before you need them, and support if the worst happens.
Board communication
What your board needs to know, what it should be saying and when.
WHAT WOULD YOU LIKE TO ACHIEVE?
Find your
focus.
From marketing and media to business advice, we bring the right people together for your organisation.
YOUR STARTING POINT
Get your story heard.
We find newsworthy stories and work with the media to help your organisation reach its audience.
- Media relations
- Marketing campaigns
- Launches
RELATIONSHIPS THAT MATTER
The right story.
The right connections.
We work closely with national, regional and specialist media, including News mastheads, major radio stations, regional newspapers and online publications.
Particularly close relationships with Australian Defence Magazine and Asia-Pacific Defence Reporter support our specialist defence work.
The AustralianThe Courier-Mail2GB & major radioAustralian Defence MagazineAsia-Pacific Defence ReporterRegional newspapers · online & print
THE RIGHT FORMAT FOR YOUR STORY
Stories that
connect.
Video
Put a human voice and face to your story.
Social content
Reach people where they read, watch and share.
Stakeholder communication
Bring clarity to the conversations that matter.
PEOPLE BEHIND THE MESSAGE
Specialist stories.
Human voices.
We help subject-matter experts share their knowledge through clear communication, event support and content production.
Explore media relationsFINDING THE RIGHT FIT
A few useful answers.
Do you work with not-for-profits?
Yes, and it’s some of the work we’re proudest of. We’ve run giving days and appeals for veteran charities, including the Air Force Association, and for medical research. We understand you answer to donors, and we plan with that in mind.
Where should we start?
Start with what you want to achieve. You do not need a finished brief or to know which service you need. A conversation can help clarify the challenge and the support that fits.
Can several services work together?
Yes. A launch might bring together strategy, media relations, content and spokesperson preparation. The right combination depends on your audience and priorities.
What should we include in an enquiry?
Tell us about your organisation, the opportunity or challenge, your timing and what you hope to achieve. Include any practical constraints that would help shape the conversation.
YOUR NEXT CHAPTER STARTS HERE