Department of Defence

The Australian Government’s Department of Defence identified the need to educate the public and Australian Defence Organisation (ADO) personnel about the dangers associated with Unexploded Ordnance (UXO).

The Task:

The Wings PR team was tasked with the development and implementation of a multi-pronged education and awareness campaign designed to inform the community, in particular school-aged children, adults and emergency service workers, especially police, of the dangers of Unexploded Ordnance (UXO) and the correct process to be followed should UXO be found. Furthermore, it was tasked with creating an internal communication strategy and implementation plan to inform and educate ADO personnel.