Wings Public Relations is focused on developing and implementing innovative media and communication strategies designed to inform and educate relevant audiences. We provide PR support to small, medium and large businesses as well as not-for-profit organisations.
We help our clients become expert information sources, regularly quoted in newspapers and online; we arrange for them to appear in television stories; and grow impressive followings for them on social media and enhance the two-way conversation with their target audience. Our clients become the ‘go to’ talent that media want as well as credibility in the marketplace.
Don’t worry if you haven’t been interviewed by the media – we are experts in interview technique training so you will be fully prepared before you face a camera or microphone!
Government and Defence
We have proven experience in communicating messages to the community about Government initiatives, services, support and programs in the local, state and federal government environment. We also understand internal communication challenges – developing campaigns to help change culture and bring teams ‘on the journey’ is also our business. Wings PR provides expert consultancy advice to significant Government organisations with niche expertise in Defence. We understand governance and security requirements and how to navigate stringent processes.
Professional Services and Education PR
As the media becomes more diverse, it becomes more difficult to stand out in the crowd. While newspapers, television and radio are still high priority targets for Wings PR’s professional services clients, being seen online is also important as so many consumers tap into the news via their mobiles, tablets or laptops. We work with our professional services clients to find their point of difference so it can be promoted and allow them to be the ‘expert voice’ when it comes to their area of specialty. We love building ‘thought leaders’. Similarly, our school and education clients know they can rely upon us to develop campaigns that help them raise the profile of their institution or organisation, encourage enrolments and highlight students’ achievements in traditional and social media.
Natural Health and Beauty PR
The domestic Australian natural health and beauty industry is strong. Market research shows that the popularity of natural healthcare products is increasing with a growth rate of seven per cent year on year. Federal Government statistics show that three-quarters of Australians, including 92 per cent of women aged 20-24, take at least one dietary supplement and a quarter of the population visit complementary healthcare practitioners each year. With that in mind, there has never been a better time for natural health and beauty companies to engage in a PR campaign. Wings PR has significant experience in this market with the media contacts to match.