Flowers on Tedder

Flowers on Tedder was established by Margot de Groot, a dedicated estates lawyer who decided to pursue her lifelong long of floristry in an imaginative new venture on the Gold Coast. Recognised as the Gold Coast’s top florist for the past three years, Margot is also the driving force behind the Main Beach Spring Flower Festival as well as a soon-to-launch subscription service that delivers fresh, seasonal flowers to client’s front doors weekly.

Since the boutique first opened its doors in 2016, the Wings PR team has achieved extensive media coverage for Flowers on Tedder as well as the inaugural Main Beach Spring Flower Festival.

The Task:

The client’s request was two-fold:

  • Showcase the fantastic work completed by Margot and her team to promote the store’s unique offering through strategic media coverage, specifically targeting the Gold Coast.
  • Develop a series of promotional material ahead of the inaugural Main Beach Spring Flower Festival, in an effort to increase awareness and attendance by the public.