Green Magic Homes (USA)

Green Magic Homes (USA) develop and market homes that offer a new type of ‘living with nature’ experience. Built with energy efficiency and high resiliency, these homes foster a sense of connectedness and belonging to nature.  The company creates earth-covered modules made with cutting-edge polymeric compounds and aerospace technology.

Green Magic Homes (USA) have an institutional passion and dedication to ecological and social impact projects. Current projects globally include shelter technology for the defence industry and low-cost social housing for US government agencies.

The Task:

Wings PR was appointed by Green Magic Homes (USA) to develop a comprehensive and crisis communications and reputation management strategy to rectify negative media coverage in Australia.  The results included the Wings PR’s media releases and key messages being published by multiple prominent Australian media outlets.