MooGoo Skincare

MooGoo Skincare is a natural solution to irritable skin problems. Exporting from Australia to more than a dozen countries, MooGoo is led by Craig Jones who founded the company in 2005.

The Wings PR team has supported MooGoo for more than two years, achieving both national and international media coverage for MooGoo and its sub-brands Dusty Girls – Makeup by MooGoo, Dr Zoo and A Bit Hippy.

The Task:

Identify and create compelling media opportunities for MooGoo, its Founder Craig Jones, and its sub-brands Dusty Girls – Makeup by MooGoo, Dr Zoo and A Bit Hippy.

Utilising a diverse range of tactics to engage the media (i.e. media releases, pitches, and product announcements), the Wings PR team has achieved was extensive media coverage both nationally and internationally.