ORIGO Education

ORIGO Education has established itself as Australia’s greatest exporter of mathematics intellectual property. ORIGO is focused on creating a love of mathematics through publishing and covering all facets of primary mathematics education from traditional printed products to digital interactive resources and professional learning throughout the world, supporting primary teachers across 14 countries, including Australia, the US, Canada, Singapore and Thailand.

Wings PR has developed a strategy to support ORIGO’s media efforts, increasing awareness of the company within the primary education community.

The Task:

Develop a comprehensive communications strategy that includes a full media plan as well as an awareness and education campaign aimed at specific targeted audiences that are of a primary focus to ORIGO Education: The primary education community and their parents.