Scenic Rim Regional Council
The Scenic Rim region offers residents a range of lifestyle options – from suburban townships to rural and semi-rural properties – due to its vast geographic footprint spanning Tamborine Mountain to Cunningham’s Gap. For Scenic Rim Regional Council, this presented opportunities and challenges in providing services to the community in a cost-effective way. While the geographic footprint is large, the ratepayer base is comparatively smaller than neighbouring councils, which means prudent planning needs to be demonstrated by the Council at all times.
Wings Public Relations was engaged to develop a waste education and awareness campaign to inform and educate the community about Scenic Rim Regional Council’s decision to expand waste collection services to more residents and on-charge the associated costs to individuals and businesses.
The work included development of a full education and awareness campaign comprising of several key facets including a media and communication strategy, key messages, a letter for new waste customers, frequently asked questions and answers for customer service use, a waste and recycling calendar, draft media releases, draft text for paid advertising in local press, social media posters and design of posters to be placed at key locations across the region.