TerryWhite Chemmart Australia Fair

When Terry and Rhonda White first became pharmacists six decades ago, they never anticipated their innovative ideas and approach to customer care would ignite a desire to franchise hundreds of stores around the country and pave the way for pharmacies throughout Australia.

When the flagship Terry White Chemists opened its doors in Australia Fair on the Gold Coast in 1990, the Whites were bombarded with interest in their revolutionary and cutting-edge design. The TerryWhite Chemmart brand is regarded as one of Australia’s most iconic homegrown businesses.

The franchise company is now owned by the EBOS Group and the independently owned pharmacies trade as TerryWhite Chemmart.

The Task

Rhonda and Terry White engaged Wings Public Relations to develop a comprehensive public relations and stakeholder relations campaign to support and promote the $1 million transformation of the TerryWhite Chemmart Australia Fair pharmacy in Southport.

Heralding an evolution of the cutting-edge concept that saw TerryWhite Australia Fair become a 1990’s icon, the transformation has delivered a state-of-the-art pharmacy and true ‘community place’.

The rejuvenation of the pharmacy, completed in October 2021, revealed a fragrance and beauty emporium with significant installations for premium cosmetics and skincare brands including Estée Lauder, Lancôme, Clinique, Clarins and new vegan cosmetic range Mellow.

Wings PR is proud to have secured significant media coverage across all platforms – television, radio, print and online. The team also strengthened Business to Business and Business to Consumer relationships for the franchise through stakeholder and community engagement.