‘Til The Cows Come Home

‘Til The Cows Come Home is a not-for-profit animal charity that rescues unwanted, unviable, ‘waste’’ animals from agricultural farms, rehabilitates them in short term foster care and rehomes them into safe, forever-loving homes as companions. The charity’s goal is to live in a world where no animals are deemed as waste.

The Task

Founder & CEO of ‘Til The Cows Come Home Donna Wild and her team tasked Wings Public Relations with the development of a comprehensive media and communication strategy to support brand awareness and understanding of the not-for-profit charity.